Iron Works BBQ

Iron Works BBQ is regarded by many as THE place in Texas to eat BBQ. MSN recently had an independent survey where Iron Works went up against the big boys, and was selected the Best BBQ Sauce in the US.

IWB had recently been approved by the USDA to sell their delicious Barbecued Meats on the Internet, and was getting ready to launch a new line of products online. They already had a shopping cart for the Sauces, Spices and Rubs, but it was a bit outdated, as was their web site.

We were called to action to create a new look for IWB and to create a new shopping cart that would effectively allow people to buy their products online.

Problems

• Multiple Warehouses
• One warehouse required FEDEX Shipping, the other required UPS
• Multiple Notifications on Orders
• Previous web site was more informational and did not lend itself to sell their products
• Lacked a marketing strategy
• Did not have any type of follow-up for keeping people informed of new products and news about IWB

Solutions

• Created a new design for this site to showcase
  • Historical Look
  • Photo Galleries
  • E-commerce
  • Free Giveaway to increase mailing list subscribers
• Integrated the web site design into the shopping cart for proper continuity from site to cart
• Inventoried the cart
  • Added multiple shipping solutions
  • Added multiple warehouses
  • Added merchant solution
  • Secured using VeriSign
  • Tested
• Created an Electronic newsletter to send to their subscribers to announce new products, remind people of holiday shopping, local events and recipes
• Consolidated their email subscribers into a moderated mailing list
• Sent the Electronic newsletter
• Search Engine Optimized

Goals Achieved

• The web site has received rave reviews
• Number of viewers to the web site has increased significantly
• Sales have increased significantly on their products with no issues on orders and shipping
• Mailing list is growing daily
• Featured on the Home Page of TopSites.com (http://topsites.ablecommerce.com/ )