Project: Man's Best Friend

Challenge: To build a community of dog lovers that could be kept informed of news, events, product updates and other dog information.

Results: Created an online sign up form for joining the mailing list. Created a newsletter that has news, coupons, pet profiles, pet tricks, pet products, and a “Ask the Trainer” question submission. The first newsletter was sent the first quarter of 2006 to 300 recipients. Over 14,000 people now receive the newsletter monthly.

Website: www.mansbf.com