Slogans and Taglines

Lunesta, a sleep deprivation medication "company," says, "Leave the rest to us." Ingenious! What does your company say? Does it say anything?

Understanding the difference between a slogan and a tagline is essential to coming up with the proper terminology for your company. Confusing the two can confuse your consumers.

A tagline is what is associated with your company name. It stays with you wherever you go. It doesn't change unless you want to totally redefine your company.

A slogan is a bit different. The word slogan comes from a Scottish word meaning "battle cry." Your slogan goes with the battle you are waging right now. Your slogan may be toward more sales, or declaring the best service. Your slogan is associated with a campaign that may change regularly.